Pastel Recruits Gibbons for Chamomile Spokesman; Harrasses Wells
Toronto ON (GSP). Dr. Amar Pastel, administrative assistant for GSL Chamomile marketing division, announced this morning that John Gibbons, current manager for the Toronto Blue Jays, will be the new spokesman for all GSL chamomile products. In what will likely be a boost for the GSL chamomile segment in Canada, Gibbons has been chartered to film several TV and media commercials as well as appear at several GSL marketing events.
The mercurial Gibbons and philanthropic Pastel met privately with GSL and Blue Jay representatives for several hours. Reportedly, Pastel told Gibbons he needs to "calm down out there" and "stop challenging your ballplayers to fights." Gibbons agreed, breaking down several times to acknowledge he is "getting old" and that he is simply not as tough as he would like to be. Pastel reassured him that GSL chamomile tea is all he needs to calm down and get his life in order and win some ball games.
GSL Enterprises sees this as a unique marketing opportunity where in-game marketing is a viable option to promote their product to an unlikely market - the older Canadian male who enjoys baseball. When a Jays pitcher is floundering on the mound, the skipper would take a few sips of tea, walk to the mound with a thermos and hand the pitcher a steaming cup, calming his nerves so that they can toss some heat and win some games.
There have been unconfirmed reports that GSL Enterprises is interested in trading Dr. Pastel for a package of J.P. Ricchardi, A.J. Burnett and the rights to change the name to The Toronto Pastels. However, the ball club has made no indication that they are interested in Pastel for anything and actually had to forcibly remove Pastel from the Rogers Center for sexually harassing slugger Vernon Wells.
The mercurial Gibbons and philanthropic Pastel met privately with GSL and Blue Jay representatives for several hours. Reportedly, Pastel told Gibbons he needs to "calm down out there" and "stop challenging your ballplayers to fights." Gibbons agreed, breaking down several times to acknowledge he is "getting old" and that he is simply not as tough as he would like to be. Pastel reassured him that GSL chamomile tea is all he needs to calm down and get his life in order and win some ball games.
GSL Enterprises sees this as a unique marketing opportunity where in-game marketing is a viable option to promote their product to an unlikely market - the older Canadian male who enjoys baseball. When a Jays pitcher is floundering on the mound, the skipper would take a few sips of tea, walk to the mound with a thermos and hand the pitcher a steaming cup, calming his nerves so that they can toss some heat and win some games.
There have been unconfirmed reports that GSL Enterprises is interested in trading Dr. Pastel for a package of J.P. Ricchardi, A.J. Burnett and the rights to change the name to The Toronto Pastels. However, the ball club has made no indication that they are interested in Pastel for anything and actually had to forcibly remove Pastel from the Rogers Center for sexually harassing slugger Vernon Wells.
posted by GSL Enterprises at
6:29 AM
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